We Are Traffic! (1999)

We Are Traffic! tracks this leaderless, grassroots movement from its beginnings in San Francisco in 1992 to its spread across the globe. With a radical direct-action approach the participants of Critical Mass are celebrating the bicycle and in turn taking on perhaps the century's most sacred cow: the automobile.


We Are Traffic! investigates vibrant examples of transportation-related art created and displayed in public places, focusing on the work of mural artist Rigo, whose bold traffic-sign motifs ask questions instead of give commands. Also highlighted is the work of other Critical Mass-associated artists including Jim Swanson, Beth Verdekal, and the mysterious "San Francisco Department of Public Art".